S!CK IS A BRAND THAT WAS BORN IN FREEDOM OF EXPRESSION AND CHARACTER. SICK KNOWS NO BOUNDARIES, AND THROUGH THIS ENCOURAGES ARTISTS TO PUSH WHATEVER BOUNDARIES THEY PLACE ON THEMSELVES. WITH THIS IN MIND, IT WAS ONLY FITTING FOR SICK’S LOGO MARK TO TAKE A VITALIZED FORM, ONE CREATED FROM HAND-LETTERING AND DRAMATIC STYLE. SICK’S CONFIDENT AND PROVOCATIVE IDENTITY IS MEANT TO GET ITS AUDIENCE TO BE ALIVE AND COMFORTABLE IN THEIR OWN SKIN.